Synthetic media
The Newsroom AI Glossary: Terms Every Editor Should Know
From deepfakes to C2PA, provenance to GPAI, here are the key AI and authenticity terms every editor needs to understand to lead their newsroom confidently.
Jun 25, 2026What Is AI Watermarking? Invisible Signals, Explained
AI watermarking embeds hidden signals into machine-generated content to flag its origin. Here is what the technology actually does, how it differs from content credentials, and where it falls short for newsrooms.
Jun 23, 2026How Voice Cloning Works, and How to Spot It
Voice cloning technology can replicate a person's voice from a short audio sample. Here is what newsrooms need to understand about how it works and how to detect it.
Jun 11, 2026What Is Synthetic Media? A Field Guide for Newsrooms
Synthetic media is content created or altered by AI. Here is what the term covers, how it is made, and why it matters for newsrooms.
May 12, 2026Synthetic Media Ethics: Where Should Newsrooms Draw the Line?
When is AI-generated content acceptable in journalism? A framework for editorial guidelines.
Mar 28, 2026AI Watermarking Standards: C2PA, Content Credentials, and the Future of Provenance
How C2PA, Content Credentials, and digital watermarking are creating a new trust layer for media.
Mar 25, 2026Voice Cloning and Audio Deepfakes: The Next Frontier of Media Manipulation
Voice cloning has become frighteningly accurate. Why audio deepfakes may be a bigger threat than fake video.
Mar 18, 2026Deepfake Detection in Newsrooms: Tools and Techniques for Editors to Verify Footage
A practical guide to the tools newsrooms are using to detect manipulated video.